Building fundamental skills

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In today’s extremely complicated media and creative world too often the fundamental skills, like being able to write a creative brief, are missing.

 

For example our experience shows many agency people lack an understanding of how to connect business objectives with creative work. And on the client side there's a gap when it comes to writing agency briefs.

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Programs tailored to your team’s needs

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Different teams have different requirements, our broad subject range allows us to tailor programs to bridge skills gaps.

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With experience on both the agency and client side we can help brand directors understand the tools and approaches of agency strategic planners; for example how agencies think, work and develop creative propositions.

 

And we can develop skills so that agency account managers and planners can better understand a client's marketing and positioning strategy.

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How we kick things off

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• In-depth consultation with managers to identify needs

• Match needs with the menu of subject areas

• Workshop style with seriously useful tools

• A take-away kit for everyday application

• Engaging learning processes with interactive workshops using live cases

• Bi-lingual or English with experienced coaches

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Training Modules

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• How to write an inspiring creative brief

• Brand positioning

• Creating a distinctive brand personality

• Brand architecture

• Distinctive brand assets

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